Supporting major manufacturers’ success in the background

NISHIMURA CHEMITECH was established in 1968 as Nishimura Yakuhin Sangyo Co., Ltd.
In the history of Japan’s electronic components industry from 1950 to 1970, the period up to around 1955 is considered to be the turbulent and settling period after the war in the sector of electronic components and electronics, and the subsequent period is considered to be the beginning and developing period of high economic growth. The high economic growth period saw the emergence of major manufacturers of consumer electronics as the household electrification boom arrived. It was an era in which the Japanese electrical industry underwent drastic changes: mass-production automation machines were introduced for parts manufacturing and the overseas expansion became well under way.
Nishimura Yakuhin Sangyo, which had just been founded, strived hard to establish surface treatment technology for electronic components, and eventually grew to be indispensable for major manufacturers. If electronic product manufacturers were the “heroes of the times”, then NISHIMURA was the one who strongly supported their success in the background. In the 1970s, NISHIMURA served as a technical mentor for major electronic product manufacturers, and was highly regarded as a “plating consultant”. This was the highest honor for NISHIMURA; the reputation has been inherited and NISHIMURA still has a strong presence in the industry.
How was this accomplished?
It was not about sales figures. Sales figures are important, but we could not have achieved this level of success if we had had a corporate culture where we were willing to sacrifice anything to increase sales figures.

Delivering our products promptly whenever necessary and wherever required

Sales of materials and equipment are the core business of NISHIMURA CHEMITECH.
In particular the surface treatment field is the founding business of our company, and we pursue a customer’s-convenience-oriented strategy, “Stock & Delivery”, with a nationwide expansion of our locations. Rather than simply being a wholesaler that lays in and sells goods, we are committed to providing value that includes technical support, and we greatly esteem the spirit of “Customer Satisfaction First,” which is to “stay as close to customers as possible and deliver our products promptly whenever necessary and wherever required”.
Of the sales of materials and equipment, the semiconductor and flat panel display (FPD) field got into the business later, but it is now one of the indispensable growing businesses.

Facing customer needs earnestly with “Customer Satisfaction First”

As in the semiconductor field, we are challenging new business areas in the flat panel display (FPD) field.
On-site TCM, which continuously provides a stable supply of chemicals needed at factories 24 hours a day, 365 days a year, and subcontract-based panel inspection services that require the highest level in Japan. Both are subcontract-based services in which our staff settle in a corner of a customer’s factory to compensate for labor shortages and contribute to improving productivity and quality.
The on-site TCM, which has evolved from our chemical sales business, was born out of a deep understanding of customer needs at a level that can be considered an exemplar of marketing. What customers want is not “chemicals”, precisely speaking. What they want is “a situation in which a stable supply of chemicals is guaranteed”. Initially, customers themselves were responsible for the “stable supply” part, but as NISHIMURA took on that part as well, the business has evolved into a higher value-added service.
The inspection business is a business that could be only born from the way of thinking of NISHIMURA, who is very familiar with the factory conditions of customers. Large companies used to have the idea of making all kinds of operations in-house, and inspection work was no exception. However, as the division of labor progressed with the times and actively utilizing external resources began to be encouraged, the demand for companies with better inspection skills and after-sales care functions increased. Since inspection processes are indispensable at factories, NISHIMURA built a team of capable staff with the best visual inspection skills in Japan and started a subcontract-based service.